As the Premise Technical Services concept evolved, it soon became evident that planned services would meet the needs of National Guard Bureau, as well as similar needs in other businesses and for private interest in the community. Premise Technical Service’s earliest research helped to define a relatively narrow customer profile. By approaching numerous individuals and business representatives in the community, other customer segments were identified, including: Construction and facility services customers.
With a clearer understanding of the individual needs for each group of prospective customers, Premise Technical Services was able to create a marketing strategy to reach each customer segment as follows:
- Services for Type I customer: National Guard
- Mission Oriented Business Intergrated Services (MOBIS)
- SIN 847-1 Consulting Services
- SIN 874-2 Facilitation Services
- SIN 874-3 Survey Services
- SIN 874-4 Training Services
- Market reach strategy for Type II customer: Construction Support Services
- Project Magement and consulting
- Small Project Design and Drafting
- RS Means Estimating services
- AIA Specification services
- Project Construction Documentation
- Market reach strategy for Type III customer Small business and residential property
- Construction Inspection Services